The Mario Ruczkowski 'Gray' Series Gives Retro Fashions a Dark Spin
Allison Love — August 7, 2010 — Fashion
References: behance.net & behance.net
These Mario Ruczkowski 'Gray' photo prints feature badass models posing with a "too cool for school" attitude. Predominantly shot in black and white, the spread features an interesting dynamic between its models, allowing the viewer to be fully absorbed within the series.
Fashionably cool, this Mario Ruczkowski 'Gray' photo spread takes classic fashion photography to darker and edgier new heights. Check out the featured gallery and see these dynamic photos for yourselves.
Implications - The fashion industry is utilizing androgynous imagery to symbolically reflect North America's social progression towards an egalitarian society. Corporations seeking to convey themselves as forward-thinking may also similarly utilize androgynous imagery in media campaigns to demonstrate they're attune to this social change.
Fashionably cool, this Mario Ruczkowski 'Gray' photo spread takes classic fashion photography to darker and edgier new heights. Check out the featured gallery and see these dynamic photos for yourselves.
Implications - The fashion industry is utilizing androgynous imagery to symbolically reflect North America's social progression towards an egalitarian society. Corporations seeking to convey themselves as forward-thinking may also similarly utilize androgynous imagery in media campaigns to demonstrate they're attune to this social change.
Trend Themes
1. Androgynous Imagery - Using androgynous imagery in media campaigns to reflect North America's social progression to symbolize an egalitarian society.
2. Dark Fashion Photography - Pushing classic fashion photography to edgier and darker levels.
3. Badass Fashion Models - Featuring models with edgy and non-conformist attitudes that deviate from traditional fashion photography.
Industry Implications
1. Fashion Industry - Exploring and using androgynous imagery in media campaigns to reflect the fashion industry's forward-thinking attitude.
2. Advertising Industry - Utilizing androgynous imagery in media campaigns to demonstrate a corporation's social awareness and commitment to equality.
3. Photography Industry - Exploring innovative ways to push the limits of traditional fashion photography with dark and edgy photo shoots.
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