This Marimekko Campaign Captures Lazy Days at Home
Vasiliki Marapas — September 24, 2014 — Marketing
References: osmaharvilahti & itsnicethat
Helsinki-based photographer Osma Harvilahti really set the scene for this Marimekko campaign: picture steaming mugs of herbal tea, fresh fruit, autumn breezes and a general sense of calm. In other words, he's perfectly captured an ideal Sunday afternoon at home, undisturbed by the pressures of the working world. This campaign will undoubtedly make you wonder if you need some R&R; just you, yourself and maybe a good book to keep you company.
Harvilahti explains that his objective was to capture "beautiful moments in everyday life." Somehow, in just a few shots, Harvilahti has represented something that we're all after; a sense of tranquility, assuredness, that seems elusive, just out of our grasp, most days.
The colors and lighting of this seemingly perfect scenario perfectly represent the clothing, textiles and general atmosphere of Marimekko.
Harvilahti explains that his objective was to capture "beautiful moments in everyday life." Somehow, in just a few shots, Harvilahti has represented something that we're all after; a sense of tranquility, assuredness, that seems elusive, just out of our grasp, most days.
The colors and lighting of this seemingly perfect scenario perfectly represent the clothing, textiles and general atmosphere of Marimekko.
Trend Themes
1. Everyday Tranquility - This trend highlights the growing desire for moments of tranquility and calm in everyday life, presenting opportunities for products and services that help people find peace amidst the pressures of the modern world.
2. Capturing Ideal Moments - This trend focuses on the use of photography and visual storytelling to capture and represent the beauty of everyday life, offering opportunities for brands and creatives to create campaigns that resonate with consumers.
3. Home Comforts - This trend emphasizes the importance of creating a cozy and comfortable home environment, paving the way for innovative products and experiences that enhance relaxation and well-being at home.
Industry Implications
1. Fashion and Apparel - This industry can tap into the trend of everyday tranquility by offering clothing and accessories that prioritize comfort and relaxation.
2. Home Decor and Furnishings - This industry can leverage the trend of home comforts by providing products that promote a sense of coziness and relaxation in the home.
3. Photography and Visual Arts - This industry can benefit from the trend of capturing ideal moments by offering services, equipment, and inspiration for creating visually captivating campaigns and content.
4.5
Score
Popularity
Activity
Freshness
