This Platform Helps Marijuana Dispensaries Improve Customer Service
Rahul Kalvapalle — August 11, 2016 — Tech
References: trybaker & techcrunch
A Denver, Colorado-based company by the name of Baker Technologies has developed an innovative new platform that is designed to make it easier for marijuana dispensaries to attract new customers, improve their customer service and even reward customers for their loyalty.
The platform was originally developed as a way to help customers reserve marijuana products in advance before picking them up, but has now evolved into a fully-equipped customer relationship management, loyalty and marketing platform.
While cannabis is slowly becoming legal in several territories, many dispensaries have a hard time engaging with customers due to a myriad of restrictive political and regulatory requirements. This is where the Baker Technologies software comes in. By offering cannabis-centric customer management tools, the platform empowers dispensaries to attract and win over customers much like other businesses do.
The platform was originally developed as a way to help customers reserve marijuana products in advance before picking them up, but has now evolved into a fully-equipped customer relationship management, loyalty and marketing platform.
While cannabis is slowly becoming legal in several territories, many dispensaries have a hard time engaging with customers due to a myriad of restrictive political and regulatory requirements. This is where the Baker Technologies software comes in. By offering cannabis-centric customer management tools, the platform empowers dispensaries to attract and win over customers much like other businesses do.
Trend Themes
1. Cannabis CRM - Developing customer relationship management software specific to the cannabis industry has multiple disruptive innovation opportunities.
2. Marijuana Loyalty Programs - Creating loyalty programs for cannabis customers is an opportunity for disruptive innovation in the marijuana industry.
3. Online Reservation for Cannabis - Improving online reservation platforms for marijuana products has the potential for disruptive innovation in the cannabis industry.
Industry Implications
1. Marijuana Dispensaries - Marijuana dispensaries can benefit from disruptive innovation in customer relationship management, loyalty programs, and online reservation platforms.
2. Cannabis Technology - The development of cannabis-centric technology has disruptive innovation potential in improving the marijuana industry.
3. Marketing and Advertising - The marketing and advertising industry can benefit from creating innovative campaigns targeted at the cannabis industry and customers.
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