The Mariah Carey x MAC Collection is Fit for the Holiday Season
Katherine Pendrill — November 16, 2016 — Fashion
Already the unofficial queen of the Christmas season, Mariah Carey is set to add even more cheer to the holidays with her second Mariah Carey x MAC collection. Bursting with glitter and rich pigments, the new collection will help consumers create glamorous looks that will take them from the office Christmas party all the way to New Year's Eve.
The new Mariah Carey x MAC collection will be similar to the first in that it will be flashy, yet chic. Everything from the packaging to the products themselves will be tinged with high-end accents such as glitter and metallics. With over 20 items in the collection, including eyeshadow palettes, lip glosses and and an all-over body sparkle dubbed 'Touch My Body,' the collection features everything needed to embrace the glitz and glamour of the holiday season.
The new Mariah Carey x MAC collection will be similar to the first in that it will be flashy, yet chic. Everything from the packaging to the products themselves will be tinged with high-end accents such as glitter and metallics. With over 20 items in the collection, including eyeshadow palettes, lip glosses and and an all-over body sparkle dubbed 'Touch My Body,' the collection features everything needed to embrace the glitz and glamour of the holiday season.
Trend Themes
1. Glitter Makeup - The Mariah Carey x MAC Collection showcases the trend of glitter makeup, offering consumers the opportunity to create glamorous holiday looks.
2. Holiday-themed Cosmetics - The Mariah Carey x MAC Collection taps into the trend of holiday-themed cosmetics, allowing consumers to add a festive touch to their makeup routines.
3. Celebrity Collaborations - The Mariah Carey x MAC Collection reflects the trend of celebrity collaborations in the cosmetics industry, presenting an opportunity for brands to leverage the popularity of celebrities to attract consumers.
Industry Implications
1. Cosmetics - The Mariah Carey x MAC Collection showcases disruptive innovation opportunities in the cosmetics industry, specifically in the areas of holiday-themed and celebrity-endorsed products.
2. Fashion - The Mariah Carey x MAC Collection presents disruptive innovation opportunities in the fashion industry, as it combines glamour and style in both packaging and product offerings.
3. Entertainment - The Mariah Carey x MAC Collection offers disruptive innovation opportunities in the entertainment industry by capitalizing on celebrity endorsements and leveraging the popularity of iconic figures like Mariah Carey.
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