Mariager Sydesalt is Processed Using Historic Methods
Mishal Omar — June 6, 2017 — Marketing
References: wunschdesign.dk & thedieline
Mariager Sydesalt is a brand of table salt that "is derived from 250 million-year-old sea salt deposits found in subterranean salt diapir in Justland, Denmark."
The salt is created by hand using "methods dating back to the Middle Ages," where salt brine is heated over a flame, which evaporates the brine to reveal salt crystals. The all-natural salt product is then flavored with a variety of different ingredients, with the Mariager Sydesalt brand offering products like Citron Salt, Chili Salt, Pommes Frites Salt, Pasta Salt, Steak Salt, Fiske Salt, Birds Eye Chili Salt, Grill Salt and more.
These table salt products' historic production methods, coupled with their contemporary branding, makes them ideal for the modern consumer.
The salt is created by hand using "methods dating back to the Middle Ages," where salt brine is heated over a flame, which evaporates the brine to reveal salt crystals. The all-natural salt product is then flavored with a variety of different ingredients, with the Mariager Sydesalt brand offering products like Citron Salt, Chili Salt, Pommes Frites Salt, Pasta Salt, Steak Salt, Fiske Salt, Birds Eye Chili Salt, Grill Salt and more.
These table salt products' historic production methods, coupled with their contemporary branding, makes them ideal for the modern consumer.
Trend Themes
1. Handmade Salt Production - The heritage salt production techniques from the Middle Ages offer opportunities for artisanal food companies.
2. Flavored Mineral Salt - The popularity of flavored mineral salt offers opportunities for spice and seasoning manufacturers to expand their product line.
3. All-natural Salt Products - Consumers' increasing demand for all-natural and pure food products may influence innovations in the salt industry to provide healthier options.
Industry Implications
1. Artisanal Food Manufacturing - Heritage salt production can fit with companies looking to expand their artisanal food offerings.
2. Spice and Seasoning Production - Companies manufacturing spices and seasonings can capitalize on flavored mineral salt's growing popularity.
3. Salt Production - Salt producers are able to optimize the natural and handmade methods to produce all-natural salt products with increased health benefits.
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