Zero + Maria Cornejo's Spring/Summer 2013 Eyewear Line is Modern
References: zeromariacornejo & wgsn.tumblr
Zero + Maria Cornejo's Spring/Summer 2013 line includes a contemporary, upscale eye wear collection. The Chilean designer has become a permanent feature of luxurious fashion shows, now famous for her NYC-based flagship store titled 'Nolita.'
In a similar manner to Diane Von Furstenberg's Spring/Summer 2013 'Google Glasses,' Zero + Maria Cornejo has also chosen to focus on goggle-shaped shades, building on a new appreciation of tech styles.
The display of this accessory line at the 2012 New York Fashion Week was instantly taken note of by the brands followers. The black coloring is almost opaque, and given the wide-brimmed shape, they are moreover appropriate for ski trips, city tours and athletic events, making them versatile pieces for the autumn season.
In a similar manner to Diane Von Furstenberg's Spring/Summer 2013 'Google Glasses,' Zero + Maria Cornejo has also chosen to focus on goggle-shaped shades, building on a new appreciation of tech styles.
The display of this accessory line at the 2012 New York Fashion Week was instantly taken note of by the brands followers. The black coloring is almost opaque, and given the wide-brimmed shape, they are moreover appropriate for ski trips, city tours and athletic events, making them versatile pieces for the autumn season.
Trend Themes
1. Contemporary Goggle Glasses - Opportunity for disruption: Develop innovative tech-infused features for goggle-shaped shades, combining fashion and functionality.
2. Upscale Eyewear Collection - Opportunity for disruption: Create high-end, luxury eyewear that incorporates unique design elements and materials.
3. Tech-inspired Fashion - Opportunity for disruption: Merge technology and fashion to create stylish yet functional accessories.
Industry Implications
1. Fashion - Opportunity for disruption: Introduce futuristic designs and materials to the fashion industry, creating new trends and styles.
2. Eyewear - Opportunity for disruption: Incorporate advanced technology into traditional eyewear designs, enhancing functionality and user experience.
3. Luxury Goods - Opportunity for disruption: Introduce high-end, tech-inspired accessories to the luxury goods market, catering to affluent customers who prioritize both style and innovation.
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