Photographers Marco Roso and Lauren Boyle Change the Idea of “Perfect"
Joanne Lam — July 13, 2010 — Art & Design
References: dismagazine
Using the consistently debated topic of the “perfect” bra size, photographers Marco Roso and Lauren Boyle bring forth the ‘44DDD “THIS FEELS RIGHT”’ photo spread. Presenting the model strolling the streets in an oversized bra as if it were a tank top, the captured looks and stares by her surrounding audience are no doubt thought-provoking.
With the awkward dynamics happening within this shoot, it becomes obvious that the artists are pointing out the disproportional ideals of many women in society and how they can be portrayed when seen in a different light.
With the awkward dynamics happening within this shoot, it becomes obvious that the artists are pointing out the disproportional ideals of many women in society and how they can be portrayed when seen in a different light.
Trend Themes
1. Body Positivity Revolution - Disruptive innovation opportunity: Develop inclusive clothing lines that challenge traditional beauty standards.
2. Fashion as Social Commentary - Disruptive innovation opportunity: Create provocative fashion campaigns that challenge societal norms.
3. Embracing Diversity in Advertising - Disruptive innovation opportunity: Promote diverse representation in advertising campaigns to showcase different body types.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Design and produce clothing that celebrates body diversity.
2. Photography - Disruptive innovation opportunity: Use photography as a medium to challenge societal beauty standards.
3. Advertising - Disruptive innovation opportunity: Create inclusive and representative advertising campaigns that challenge traditional norms.
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