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Enter the Mind of a F1 Driver with the Marco Brambilla RPM Film
Felicia Moursalien — December 1, 2011 — Autos
References: nowness
The Marco Brambilla RPM film will put you in the front seat of the brain of a Formula One driver, in an abstract, cubist representation of course.
This 3D short film, shot for Ferrari in celebration of its striking Spider 458 launch, brings a whole new perspective of kaleidoscopic imagery to racing as the viewer delves into the perspective of a race car driver. “I wanted to make a portrait of speed,” says Brambilla to Nowness, “Something as subjective as can be, that explores the connection of man and machine and tests the limits of human endurance.” The film premiered in Miami's Art Basel this week and features live footage that Brambilla shot.
The Marco Brambilla RPM film is "always accelerating,” describes the New York based artist, “just building, no payoff, no win.”
This 3D short film, shot for Ferrari in celebration of its striking Spider 458 launch, brings a whole new perspective of kaleidoscopic imagery to racing as the viewer delves into the perspective of a race car driver. “I wanted to make a portrait of speed,” says Brambilla to Nowness, “Something as subjective as can be, that explores the connection of man and machine and tests the limits of human endurance.” The film premiered in Miami's Art Basel this week and features live footage that Brambilla shot.
The Marco Brambilla RPM film is "always accelerating,” describes the New York based artist, “just building, no payoff, no win.”
Trend Themes
1. Kaleidoscopic Imagery in Racing - Disruptive innovation opportunity: Explore the use of immersive and abstract visuals to enhance the racing experience.
2. Perspective Shift in Film - Disruptive innovation opportunity: Experiment with new techniques to give viewers a first-person perspective in different industries.
3. Exploring the Limits of Human Endurance - Disruptive innovation opportunity: Develop technologies or experiences that challenge the boundaries of human capabilities.
Industry Implications
1. Film Production - Disruptive innovation opportunity: Incorporate innovative visual techniques to create more immersive and engaging films.
2. Automotive - Disruptive innovation opportunity: Integrate virtual reality or augmented reality technologies to enhance the driving experience.
3. Art and Entertainment - Disruptive innovation opportunity: Create interactive experiences that push the boundaries of traditional art forms and engage audiences in new ways.
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