Tilda Swinton Takes on Marchesa Casati in Acne Paper Sweden
Marissa Brassfield — January 3, 2010 — Fashion
References: acne.se & fashiongonerogue
Tilda Swinton channels her inner fashion icon for 'The Lost Album of Marchesa Casati' in Acne Paper Sweden's Fall/Winter issue. The editorial was shot by Paolo Roversi and styled by Mattias Karlsson; it has a very Tim Burton feel to it.
Check out more shots of 'The Lost Album of Marchesa Casati' in Acne Paper Sweden in the gallery above, and keep clicking for more dark editorials from Trend Hunter's archives.
Implications - To garner the attention of consumers in today's industry often requires businesses to portray themselves and their products in a shocking manner. Those products that remain the most memorable in the eyes of consumers are those with bold and vivid aesthetics. Such products will likely remain distinct in the minds of consumers.
Check out more shots of 'The Lost Album of Marchesa Casati' in Acne Paper Sweden in the gallery above, and keep clicking for more dark editorials from Trend Hunter's archives.
Implications - To garner the attention of consumers in today's industry often requires businesses to portray themselves and their products in a shocking manner. Those products that remain the most memorable in the eyes of consumers are those with bold and vivid aesthetics. Such products will likely remain distinct in the minds of consumers.
Trend Themes
1. Dark Fashion Editorials - Fashion editorials with a dark and haunting vibe continue to captivate audiences in the industry, providing opportunities for avant-garde designers to market their unique aesthetic.
2. Channeling Fashion Icons - Celebrities channeling fashion icons, like Tilda Swinton channeling Marchesa Casati, continue to inspire consumers and provide opportunities for designers to create new collections based on their unique style.
3. Tim Burton Fashion - Fashion editorials with a Tim Burton-inspired aesthetic continue to gain popularity, providing opportunities for designers to create unique collections with a dark, whimsical twist.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of dark, avant-garde fashion editorials to market unique collections and gain attention from consumers.
2. Photography - Photographers can experiment with dark, haunting aesthetics to produce captivating imagery for fashion editorials and other art projects.
3. Media & Publishing - Media and publishing companies can leverage the popularity of fashion editorials with a Tim Burton-esque vibe to attract readers and viewers, and create new publications with a unique aesthetic.
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