The Marc Jacobs Resort Line Changes Up Standard Vacation Gear
References: marcjacobs & fashiongonerogue
The Marc Jacobs Resort 2015 collection plays up on funky prints and styles. Despite the warm weather that the line caters to, the high end label applied a dark color scheme, seen in the frequent use of dark blue and black shades.
A playful approach to fashion is seen throughout this chic set. Checkered patterns are matched with graphic print sweaters that read "Don't Panic." The mood is certainly light, fitting in well with the vacation settings that this series is geared towards.
Femininity is also very much apart of this series. Dresses and skirts made with silk and stretchy materials are present, both of which are appealing for women looking to make waves while away. Accompanying accessories further this motif with thin straps and pointed toes.
A playful approach to fashion is seen throughout this chic set. Checkered patterns are matched with graphic print sweaters that read "Don't Panic." The mood is certainly light, fitting in well with the vacation settings that this series is geared towards.
Femininity is also very much apart of this series. Dresses and skirts made with silk and stretchy materials are present, both of which are appealing for women looking to make waves while away. Accompanying accessories further this motif with thin straps and pointed toes.
Trend Themes
1. Funky Vacation Fashion - The trend of incorporating funky prints and styles into resort wear presents an opportunity for fashion brands to disrupt the standard vacation gear market.
2. Playful Graphic Prints - The trend of incorporating playful graphic prints on sweaters and clothing items creates a disruptive innovation opportunity for brands looking to stand out in the fashion industry.
3. Feminine Resort Wear - The trend of designing feminine dresses and skirts with silk and stretchy materials offers an opportunity for fashion brands to disrupt the resort wear industry by catering to women who want to make a statement while on vacation.
Industry Implications
1. Fashion - Fashion brands can leverage the alternative travel collections trend to disrupt the standard vacation gear market.
2. Apparel - The playful approach to fashion and the incorporation of graphic prints on clothing items presents an opportunity for apparel brands to disrupt the market by offering unique and eye-catching designs.
3. Footwear - The trend of designing accompanying accessories with thin straps and pointed toes presents a disruptive innovation opportunity for footwear brands looking to cater to stylish women on vacation.
2.6
Score
Popularity
Activity
Freshness
