The Lighthearted Marc by Marc Jacobs SS11 Campaign
Amelia Roblin — January 31, 2011 — Fashion
References: juergenteller & homotography.blogspot
Spring fashion means a fresh start to many, yet the Marc by Marc Jacobs SS11 collection offers a delightfully nostalgic flavor. Rainbow stripes, adorable floral patterns, pleated shorts and high-waisted bikinis color this youthful campaign happy.
Photographed by Juergen Teller, models Ginta Lapina, Andrej Pejic and Jaco van den Hoven provide these summery spreads with a spirited and relaxed look that gives the Marc by Marc Jacobs SS11 campaign the label's continuous appeal.
Photographed by Juergen Teller, models Ginta Lapina, Andrej Pejic and Jaco van den Hoven provide these summery spreads with a spirited and relaxed look that gives the Marc by Marc Jacobs SS11 campaign the label's continuous appeal.
Trend Themes
1. Nostalgic Fashion - Disruptive innovation opportunity: Create fashion collections that evoke nostalgia and offer a fresh take on retro styles.
2. Youthful Campaigns - Disruptive innovation opportunity: Develop advertising campaigns that capture the spirit of youth and appeal to a younger target audience.
3. Lighthearted Lookbooks - Disruptive innovation opportunity: Design lookbooks that incorporate playful and cheerful elements to stand out from traditional fashion campaigns.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Introduce technology-driven experiences in brick-and-mortar stores to enhance customer engagement and redefine the shopping experience.
2. Fashion Photography - Disruptive innovation opportunity: Utilize advanced AI algorithms and virtual reality to revolutionize fashion photography and create immersive and interactive campaigns.
3. Advertising and Marketing - Disruptive innovation opportunity: Use social media platforms and influencer marketing strategies to reach and resonate with the younger generation, creating impactful and shareable campaigns.
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