Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,840 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,731 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,731 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,840 cutting edge ideas.

Motivating Marathon Apps

Clean the Sky - Positive Eco Trends & Breakthroughs

Sensoria's App & Smart Garments Will Be Used in the Milan Marathon Race

— December 22, 2015 — Tech
Sensoria's new marathon app will provide runners in the 2016 Milan Marathon with the option to be supported by a virtual running coach that connects to smart garments in order to correct technique and enhance performance. This partnership between RCS Media Group and Sensoria has the potential to help runners beat their personal bests as well as make this marathon the fastest in Italy.

Earlier this year, Sensoria released a line of smart socks and heart rate-monitoring upper garments. The sensors embedded in these pieces of wearable technology measure cadence, foot landing technique and impact forces -- keeping runners safe from injury by enhancing their technique and form.

This official marathon app will help these athletes in their training and final performance, introducing technology further to human physical capability and make this iconic race one to keep your eyes on.
Trend Themes
1. Virtual Running Coach - Introducing a virtual running coach through a marathon app can potentially revolutionize the personal training industry and foster a new wave of remote personalized fitness sessions.
2. Smart Garments - Wearable technology, such as smart socks and heart rate-monitoring upper garments, has a promising future in the fitness industry, as they provide real-time performance feedback and can prevent injuries.
3. Performance-enhancing Technology - The use of performance-enhancing technology in sports events, such as the Milan Marathon Race, can pave the way for future opportunities for innovative technology to improve athletic performance levels.
Industry Implications
1. Fitness Wearables - The growth of the fitness wearables market is highly probable, and professionals in this industry should focus on developing innovative wearable technology that is compatible with popular sports apps, in order to tap into the mainstream market.
2. Personal Training - Personal trainers can use virtual coaching technology to provide remote personalized fitness sessions, expanding their client base and improving overall accessibility to fitness training.
3. Sports Events - The integration of technology in sports events can enhance the experience of athletes and spectators, ultimately elevating the standard of future sports events.
2.1
Score
Popularity
Activity
Freshness