Maple and J Aims to Raise Awareness for Infertility Through Jewelry
Grace Mahas — June 2, 2022 — Fashion
References: mapleandj
Maple and J, the jewelry brand beloved for its handmade pieces, recently curated bangles to raise awareness and show support for those struggling or who have struggled with infertility. The launch comes just in time for Infertility Awareness Month in June. According to a recent survey, approximately 186 million individuals and 48 million couples around the world have a fertility issue.4
The Maple and J bangles consist of the Honor Bangle and the Memory Bangle. The former is specifically designed for mothers who have experienced miscarriage or infant loss and showcases how precious life is. a Portion of the process from the bangle is donated to various women's health organizations and fertility initiatives. The latter is bangle that mimics the memory ribbon shape for a constant reminder of a lost loved one.
The Maple and J bangles consist of the Honor Bangle and the Memory Bangle. The former is specifically designed for mothers who have experienced miscarriage or infant loss and showcases how precious life is. a Portion of the process from the bangle is donated to various women's health organizations and fertility initiatives. The latter is bangle that mimics the memory ribbon shape for a constant reminder of a lost loved one.
Trend Themes
1. Infertility Awareness Jewelry - Jewelry brands could incorporate infertility awareness messaging in their accessories to raise awareness and support individuals struggling with infertility.
2. Charitable Jewelry Lines - Jewelry brands can create charitable lines dedicated to a social cause, with a portion of the proceeds donated to relevant organizations or initiatives.
3. Memory Jewelry - Memory jewelry that pays tributes to lost loved ones could be a growing trend, offering a way for individuals to hold onto cherished memories.
Industry Implications
1. Jewelry - The jewelry industry has an opportunity to create awareness and support for social causes through the creation of dedicated product lines.
2. Non-profits - Non-profit organizations working in the field of women's health and fertility could collaborate with jewelry brands to fundraise and create awareness.
3. Health and Wellness - Health and wellness industries could explore partnerships with jewelry brands to promote mental health and wellbeing through the creation of jewelry that holds meaning and significance.
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