The Wedderspoon Manuka Honey Immunity Gummies Come in Two Flavors
Michael Hemsworth — February 14, 2020 — Marketing
References: wedderspoon & drugstorenews
The Wedderspoon Manuka Honey Immunity Gummies are a daily supplement product from the brand that aims to deliver exceptional support for consumers who want to increase their intake of nutrients. The product comes in Berry and Citrus flavor options, and is made without the use of cane sugar, corn syrup or any kind of artificial sweetener to address consumer preferences for clean supplements. The gummies are made with natural ingredients including kiwi puree, raspberries, apples and Manuka Honey.
CEO of Wedderspoon Rebecca Remley spoke on the Wedderspoon Manuka Honey Immunity Gummies saying, "Gummies are an increasingly-popular format for consumers to take their daily supplements, but most of the best-selling brands in the category use cane sugar or corn syrup as one or two of the first ingredients. Wedderspoon believes that Manuka Honey and whole fruit are a perfect complement to one another to provide vitamins, minerals and nutrients for immune support - no cane sugar or corn syrup necessary. It took almost a year to develop these Manuka Honey Immunity Gummies but we’re proud to be the first gummies supplement to have only fruit and authentic Manuka honey as the first ingredients.”
CEO of Wedderspoon Rebecca Remley spoke on the Wedderspoon Manuka Honey Immunity Gummies saying, "Gummies are an increasingly-popular format for consumers to take their daily supplements, but most of the best-selling brands in the category use cane sugar or corn syrup as one or two of the first ingredients. Wedderspoon believes that Manuka Honey and whole fruit are a perfect complement to one another to provide vitamins, minerals and nutrients for immune support - no cane sugar or corn syrup necessary. It took almost a year to develop these Manuka Honey Immunity Gummies but we’re proud to be the first gummies supplement to have only fruit and authentic Manuka honey as the first ingredients.”
Trend Themes
1. Clean Supplement - Opportunity to create and market supplements made without cane sugar, corn syrup, or artificial sweeteners.
2. Fruit-based Gummies - Opportunity to capitalize on the growing popularity of fruit-based gummies as a format for daily supplements.
3. Immune Support - Opportunity to develop products that provide vitamins, minerals, and nutrients for immune support.
Industry Implications
1. Health and Wellness - Health and wellness industry can explore the clean supplement trend and develop new products without harmful additives.
2. Nutraceuticals - Nutraceutical industry can tap into the market of fruit-based gummies as a delivery format for their supplements.
3. Functional Foods - Functional food industry can focus on developing products that support immune health and offer added nutritional benefits.
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