The Mango Fall 2012 Lookbook Stars a Laid-Back Anna Selezneva
Meghan Young — May 18, 2012 — Fashion
References: shop.mango & fashiongonerogue
The Mango Fall 2012 lookbook stars model Anna Selezneva. The Russian beauty sports the Spanish label's knit sweaters, fur vests, distressed jeans and more. These autumn staples captured in the laid-back sun-drenched images are complemented by naturally tousled tresses, smokey eyes and nude lips.
Easy, casual and chic, the Mango Fall 2012 lookbook is filled with looks that are perfect for both the day and night during the weekday or the weekend. Although the photoshoot itself isn't that original (there are tons of street-snapped catalogs floating around), there is a good reason why that is the case. By capturing the looks from the Mango Fall 2012 collection out and about in an everyday setting, women are more easily able to picture themselves wearing those same outfits.
Easy, casual and chic, the Mango Fall 2012 lookbook is filled with looks that are perfect for both the day and night during the weekday or the weekend. Although the photoshoot itself isn't that original (there are tons of street-snapped catalogs floating around), there is a good reason why that is the case. By capturing the looks from the Mango Fall 2012 collection out and about in an everyday setting, women are more easily able to picture themselves wearing those same outfits.
Trend Themes
1. Street-snapped Catalogs - Creating lookbooks with images taken in an everyday setting allows customers to envision themselves in the outfits and increases purchase intention.
2. Fall Fashion Staples - Focusing on easy, casual, and chic fall fashion staples presents an opportunity to cater to the growing demand for comfortable fashion.
3. Naturally Tousled Hair and Nude Makeup - The trend of natural hair and makeup styling presents an opportunity for cosmetics companies to create more inclusive beauty products that cater to diverse beauty standards.
Industry Implications
1. Fashion Retail - Retail stores and fashion brands can leverage street-snapped lookbooks to showcase their collections and increase customer engagement.
2. Cosmetics - The trend of natural beauty products creates the opportunity to cater to diverse beauty standards through inclusive product ranges.
3. Photography - The increasing demand for authentic and street-style inspired photography provides new market opportunities for aspiring photographers.
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