Mamasan Maternity Lets You Keep Your Edge
Robyn Currie — May 30, 2010 — Fashion
References: etsy & offbeatmama
Hot mamas-to-be have been dying for cool yet comfortable maternity fashions for years, but MamaSan Maternity is turning that trend around. With skull, flame and cherry appliques in a steady diet of black-and-white, navy and red, MamaSan Maternity clothing is perfect for punk pregnancies.
This Etsy-based operation helps hip women keep their badass style while allowing room for the bun in the oven to grow. If you or a lady you know are expecting, you would be wise to check out MamaSan Maternity.
This Etsy-based operation helps hip women keep their badass style while allowing room for the bun in the oven to grow. If you or a lady you know are expecting, you would be wise to check out MamaSan Maternity.
Trend Themes
1. Alternative Maternity Fashion - Disruptive innovation opportunity: Creating a niche market for edgy and alternative maternity clothing that allows pregnant women to maintain their personal style.
2. Customized Maternity Apparel - Disruptive innovation opportunity: Introducing customizable options for maternity clothing, where pregnant women can choose unique designs and appliques to reflect their individuality.
3. Online Maternity Shopping - Disruptive innovation opportunity: Developing an online platform dedicated to selling trendy and fashionable maternity clothing, providing a convenient shopping experience for expecting mothers.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Partnering with fashion designers to create a line of alternative, fashionable maternity clothing that meets the demand of pregnant women seeking edgy styles.
2. E-commerce and Online Retail - Disruptive innovation opportunity: Building an e-commerce platform specifically tailored for selling maternity apparel, providing pregnant women with a wider range of choices and easy access to trendy options.
3. Customization and Personalization - Disruptive innovation opportunity: Developing a technology-driven platform that enables pregnant women to customize and personalize their maternity clothing, catering to their unique style preferences.
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