Disco Hair Returns
References: villagevoice
Men and women of the world -- brace yourselves; it looks like a hideous trend from the days of disco is making its way back onto the fashion scene. Apparently the perm is going to be one of the hottest upcoming hair trends -- for MEN. The breaking news comes from the Village Voice, who is thrilled to have caught on before The Times.
"Permed fauxhauks are going to be huge for men this fall. Huge!" The Voice heralded. I swear I can feel their enthusiasm vibrating through the screen of my PC.
The journalist picked up on a recent posting on Craigslist:
Male Model Wanted for Perm Wave (Think Ryan Phillipe in Studio 54) (Chelsea)
Hi
I am a hairdresser working in a high end salon, need to design a profile for the NYTimes about upcoming looks for the fall. One of them is a perm for guys, you should have a reasonably full head of hair, it needs to be 4 inches long all over, it will be cut into a highly textured fauxhauk (longer in the middle short on the sides)
the finished look is like Ryan in Studio 54 (see photo) doesn't matter if you are blonde or not NO RELAXER previously in your hair, it will fall off
Please call me right away, no money offered but pr exposure and a good cut.
"Permed fauxhauks are going to be huge for men this fall. Huge!" The Voice heralded. I swear I can feel their enthusiasm vibrating through the screen of my PC.
The journalist picked up on a recent posting on Craigslist:
Male Model Wanted for Perm Wave (Think Ryan Phillipe in Studio 54) (Chelsea)
Hi
I am a hairdresser working in a high end salon, need to design a profile for the NYTimes about upcoming looks for the fall. One of them is a perm for guys, you should have a reasonably full head of hair, it needs to be 4 inches long all over, it will be cut into a highly textured fauxhauk (longer in the middle short on the sides)
the finished look is like Ryan in Studio 54 (see photo) doesn't matter if you are blonde or not NO RELAXER previously in your hair, it will fall off
Please call me right away, no money offered but pr exposure and a good cut.
Trend Themes
1. Male Perms - Disruptive Innovation Opportunity: Hair salons can offer perm services specifically tailored for men, tapping into a growing trend and expanding their client base.
2. Disco Hair - Disruptive Innovation Opportunity: Beauty product companies can develop specialized hair care products designed for maintaining and styling perms, capitalizing on the resurgence of disco hair trends.
3. Fauxhawks - Disruptive Innovation Opportunity: Barbershops can offer unique fauxhawk styles for men with perms, catering to the demand for trendy and edgy hairstyles.
Industry Implications
1. Hair Salons - Disruptive Innovation Opportunity: Hair salons can offer perm services specifically tailored for men, tapping into a growing trend and expanding their client base.
2. Beauty Product Companies - Disruptive Innovation Opportunity: Beauty product companies can develop specialized hair care products designed for maintaining and styling perms, capitalizing on the resurgence of disco hair trends.
3. Barbershops - Disruptive Innovation Opportunity: Barbershops can offer unique fauxhawk styles for men with perms, catering to the demand for trendy and edgy hairstyles.
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