Gaelle Devins — April 4, 2006 — Unique
References: guardian
Being confronted with a magnified image of your own filthy ears might not be everyone's idea of relaxation, but a thorough dewaxing at the hands of an expert is proving a big hit with Tokyoites.
Massage parlours and oxygen bars are making way for salons offering expert ear cleaning using hi-tech equipment that can remove even the most recalcitrant clumps of wax.
One of the most popular is Mimi Kurin (Ear Clean), which opened in December in the Shinjuku district. It charges 500 yen (£2.45) for a simple five-minute clean, or 2,000 yen with head-and-shoulder massage.
Massage parlours and oxygen bars are making way for salons offering expert ear cleaning using hi-tech equipment that can remove even the most recalcitrant clumps of wax.
One of the most popular is Mimi Kurin (Ear Clean), which opened in December in the Shinjuku district. It charges 500 yen (£2.45) for a simple five-minute clean, or 2,000 yen with head-and-shoulder massage.
Trend Themes
1. Hi-tech Ear Cleaning - The trend of using high-tech equipment for ear cleaning is disrupting the traditional ear cleaning industry by providing more effective and efficient services.
2. Dewaxing Salons - The rise of specialized dewaxing salons is disrupting the massage parlour and oxygen bar industry by offering a unique and in-demand service.
3. Personal Hygiene Consciousness - The growing awareness of personal hygiene among Tokyoites is creating opportunities for businesses to cater to the demand for professional ear cleaning services.
Industry Implications
1. Ear Cleaning Industry - The traditional ear cleaning industry can embrace disruptive innovation by integrating high-tech equipment and specialized services into their offerings.
2. Massage Parlour Industry - The massage parlour industry can adapt to the changing consumer preferences towards ear cleaning services by incorporating dewaxing services into their existing offerings.
3. Personal Care Industry - The personal care industry can capitalize on the rising personal hygiene consciousness among consumers by introducing ear cleaning services as a part of their service menu.
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