The Kerri Cosmetic Makeup Product Branding Focuses on Flawless Beauty
Michael Hemsworth — October 11, 2016 — Fashion
References: daniellehan & packageinspiration
The very nature of makeup products encourages women to act as an artist with their own face, which is an idea that the Kerri Cosmetic branding appears to play with. Putting hand-drawn lips as the main focus on the packaging, the Kerri Cosmetic branding is playfully focused on the possibilities that the product brings with it.
The packaging for Kerri Cosmetic is the work of Danielle Han and consists of various makeup products as well as clinical products that pertain to various skin treatments. Each packaging design and subsequent branding is fun and carefree in order to entice the consumer with fresh, modern products that are oriented towards their lifestyle. Depending on the product, the branding switches between being shaded like the product within or monochromatic for the clinical products.
The packaging for Kerri Cosmetic is the work of Danielle Han and consists of various makeup products as well as clinical products that pertain to various skin treatments. Each packaging design and subsequent branding is fun and carefree in order to entice the consumer with fresh, modern products that are oriented towards their lifestyle. Depending on the product, the branding switches between being shaded like the product within or monochromatic for the clinical products.
Trend Themes
1. Hand-drawn Packaging Trend - Hand-drawn packaging can bring a playful and artistic quality to various consumer products.
2. Personalized Artistic Branding Trend - An artistic approach to branding allows for a personalized and unique portrayal of the product.
3. Fun and Carefree Design Trend - Designs that are playful and carefree can attract younger, modern consumers.
Industry Implications
1. Beauty and Cosmetics - Hand-drawn packaging in the beauty and cosmetics industry can create personalized and playful branding opportunities.
2. Consumer Goods - Personalized artistic branding and fun, carefree design trends can attract consumers in various consumer goods industries.
3. Graphic Design - The hand-drawn design trend offers opportunities for graphic designers to showcase their artistic skills in branding and packaging design.
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