These Cosmetic Labels Use a Sugar-Mimicking Geometric Pattern
References: sugarcosmetics & packagingoftheworld
Agency Beard Design created the makeup packaging for Sugar Cosmetics, which resembles an over-sized granule of sugar. On each of the cosmetic item's package there is an image of a woman's face. While the image wraps around the entire product, when numerous items lay side-by-side, the woman's face is revealed.
These images are made up of geometric patterns that aim to resemble sugar, which is a play on the name of the brand. Instead of simply using a vibrant, single-colored package, this brand decided to present a more interesting label for its consumers.
There are seven items produced by Sugar Cosmetics that include lipstick and mascara. Each makeup packaging displays a different face in order to maintain a solid differentiation between products. The color scheme used by the brand is neutral with small bursts of colors such as purple, blue and red.
These images are made up of geometric patterns that aim to resemble sugar, which is a play on the name of the brand. Instead of simply using a vibrant, single-colored package, this brand decided to present a more interesting label for its consumers.
There are seven items produced by Sugar Cosmetics that include lipstick and mascara. Each makeup packaging displays a different face in order to maintain a solid differentiation between products. The color scheme used by the brand is neutral with small bursts of colors such as purple, blue and red.
Trend Themes
1. Geometric Pattern Packaging - Opportunity for cosmetic brands to use unique geometric patterns in their packaging for a visually appealing and differentiated product.
2. Personalized Packaging Designs - Disruptive innovation opportunity for cosmetic brands to incorporate personalized designs in their packaging to enhance customer engagement and brand loyalty.
3. Creative Use of Color Schemes - Opportunity for cosmetic brands to experiment with unique and unconventional color schemes in their packaging to attract attention and stand out from competitors.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity for cosmetics industry to incorporate novel packaging designs to enhance the overall customer experience.
2. Graphic Design - Opportunity for graphic design industry to provide innovative and visually appealing packaging designs for cosmetic brands.
3. Consumer Goods - Disruptive innovation opportunity for consumer goods industry to explore creative packaging solutions that offer unique and engaging consumer experiences.
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