The Maker's Magazine Celebrates Creativity and Carefully Crafted Works of Art
Katherine Pendrill — July 15, 2016 — Marketing
References: makersmovement.co & facebook
The Toronto-based organization Maker's Movement recently began publishing a bi-annual print publication of its Maker's Magazine. Coinciding with the growing demand for handcrafted and artisanal products, the magazine celebrates "the slow, present and conscious process of handmade."
Maker's Magazine is a print publication that promotes the work of local artisans and independent businesses. The idea behind the magazine is that by getting more consumers to shop for handmade goods, they help those pursuing a creative path achieve self-sustainability. To help increase visibility for the magazine, the organization is also hosting a pop-up shop that give consumers a first-hand look at some of the products created by Canadian makers.
With the rise of maker culture and the growing demand for handmade goods, Maker's Magazine helps support the work of Canadian artisans and independent business owners.
Maker's Magazine is a print publication that promotes the work of local artisans and independent businesses. The idea behind the magazine is that by getting more consumers to shop for handmade goods, they help those pursuing a creative path achieve self-sustainability. To help increase visibility for the magazine, the organization is also hosting a pop-up shop that give consumers a first-hand look at some of the products created by Canadian makers.
With the rise of maker culture and the growing demand for handmade goods, Maker's Magazine helps support the work of Canadian artisans and independent business owners.
Trend Themes
1. Handcrafted Products - There is a growing market for handmade goods, providing opportunities for small businesses to showcase their unique products and services.
2. Maker Culture - The rise of maker culture has opened the possibility for consumers to support local artisans and independent small businesses.
3. Bi-annual Print Publications - The popularity of Maker's Magazine demonstrates that there is a market for bi-annual print publications that promote artisanal goods and services.
Industry Implications
1. Publishing - Publishing houses must pay attention to the growing demand for print publications that promote artisanal products and services, and the rising influence of maker culture among consumers.
2. Handmade Goods - Businesses that provide handmade goods and services stand to benefit from the growing trend towards shopping locally and supporting small businesses.
3. Pop-up Shops - Pop-up shops provide a great opportunity for businesses to showcase their unique products and creations, and connect with their local audience offline.
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