Louis Vuitton to Raise Funds for UNICEF's #MakeaPromise
Ellen Smith — February 1, 2021 — Fashion
References: ca.louisvuitton & hypebae
Louis Vuitton is continuing its partnership with UNICEF by raising funds for the duo's #MAKEAPROMISE campaign. This time, the designer fashion house is retailing locket bracelets and a small stuffed bear. The bracelets arrive in a unique padlock-style, boasting colorful straps with the classic silverware fastened to the bottom.
In addition to the charitable component, this jewelry item is also sustainable as the silver is made from recycled silver while the strap is made from organic cotton. To further incentives a purchase, each item arrives around a stylish tie-dyed bear, which features the Louis Vuitton enblem. The teddy bear's eyes boast a embroidered monogrammed flower, which adds another level of exclusiveness to this limited-edition item.
Image Credit: Louis Vuitton
In addition to the charitable component, this jewelry item is also sustainable as the silver is made from recycled silver while the strap is made from organic cotton. To further incentives a purchase, each item arrives around a stylish tie-dyed bear, which features the Louis Vuitton enblem. The teddy bear's eyes boast a embroidered monogrammed flower, which adds another level of exclusiveness to this limited-edition item.
Image Credit: Louis Vuitton
Trend Themes
1. Charitable Fashion Accessories - Fashion brands are incorporating charitable giving in their accessories collections, creating a new trend in the charity industry.
2. Sustainable Luxury - Luxury brands are incorporating sustainability in their products and packaging, creating a new trend in the fashion industry.
3. Limited-edition Exclusivity - Fashion brands are creating limited-edition items with exclusive features, creating a new trend in the luxury goods industry.
Industry Implications
1. Fashion - Fashion brands can embrace this trend by creating collections that incorporate charitable giving and sustainability.
2. Jewelry - Jewelry brands can create collections that feature unique designs, incorporating exclusive features like recycled metals and organic materials.
3. Luxury Goods - Luxury brands can create limited-edition products that incorporate exclusive features and charitable giving, appealing to the growing trend of conscious consumerism.
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