Major vs Wish is a Competitive Design Battle by The Hundreds
Nikki Taylor — November 30, 2012 — Fashion
References: facebook & sneakernews
These crazily patterned Hoya sneakers are the result of a friendly Major vs Wish competition proposed by The Hundreds clothing company.
The two streetwear labels created different designs for The Hundreds Hoya sneaker that will only have 200 pairs. Major decided to mix patterns, letting cheetah circle the exterior of the shoe while placing zebra on the rest. Mixing bold prints such as these ones is often frowned upon, but Major finds a way to make it work by using red and white accenting colors. Wish uses only one pattern and it is that of the majestic peacock. Blue and purple are the prime colors with this sneaker and mesh beautifully together.
For the Major vs Wish battle, the two labels ask that Facebook fans go onto their pages and vote for which shoes they like best.
The two streetwear labels created different designs for The Hundreds Hoya sneaker that will only have 200 pairs. Major decided to mix patterns, letting cheetah circle the exterior of the shoe while placing zebra on the rest. Mixing bold prints such as these ones is often frowned upon, but Major finds a way to make it work by using red and white accenting colors. Wish uses only one pattern and it is that of the majestic peacock. Blue and purple are the prime colors with this sneaker and mesh beautifully together.
For the Major vs Wish battle, the two labels ask that Facebook fans go onto their pages and vote for which shoes they like best.
Trend Themes
1. Sneaker Design Competitions - Companies are leveraging competitions to create unique and limited edition sneakers, opening up opportunities for new types of collaborations and marketing campaigns.
2. Mixing Bold Patterns - Designers are experimenting with bold and unconventional patterns in their sneaker designs, offering consumers unique and eye-catching options.
3. Fan-voted Sneaker Designs - Participatory design is becoming more popular as companies ask fans to vote on their favorite designs, providing valuable insights into consumer preferences.
Industry Implications
1. Fashion - The fashion industry can leverage sneaker design competitions to create buzz and excitement around their new products.
2. Sportswear - Sportswear companies can use unconventional patterns in their sneaker designs to appeal to younger and more fashion-conscious consumers.
3. Marketing and Advertising - Marketing and advertising agencies can work with companies to create innovative participatory design campaigns that engage consumers and generate valuable insights.
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