Major League Baseball Channels EXO to Showcase Its FW18 Pieces
Major League Baseball branches out into the territory of streetwear for the Fall/Winter 2018 season with a series of apparel showcased by EXO. The K-Pop group broadens the audience base, wearing streetwear silhouettes that are adorned in logos referencing traditional baseball teams. The three teams highlighted in the seasonal collection include the 'Los Angeles Dodgers,' the 'Chicago Cubs,' and the 'New York Yankees.'
The recognizable logos adorn pieces such as caps, graphic tees, sweaters, tracksuits, and jackets. The overall color palette is vibrant with captivating hues of yellow, bright pink, orange, green, red, blue, and white. A highlighting piece in the new collection is the vibrant pink New York Yankees fur coat that boasts an oversized fit and a zipper enclosure. The latest Major League Baseball Fall/Winter 2018 collection is now available for purchase at select MBL retail locations.
The recognizable logos adorn pieces such as caps, graphic tees, sweaters, tracksuits, and jackets. The overall color palette is vibrant with captivating hues of yellow, bright pink, orange, green, red, blue, and white. A highlighting piece in the new collection is the vibrant pink New York Yankees fur coat that boasts an oversized fit and a zipper enclosure. The latest Major League Baseball Fall/Winter 2018 collection is now available for purchase at select MBL retail locations.
Trend Themes
1. Streetwear Baseball Apparel - Opportunity for brands to collaborate with sports organizations to create streetwear-inspired baseball apparel.
2. K-pop Fashion Collaboration - Potential for fashion brands to collaborate with popular K-Pop artists to expand their audience and promote their products.
3. Logo-adorned Apparel - Demand for clothing items featuring recognizable logos of sports teams, allowing for cross-branding and fan engagement.
Industry Implications
1. Sports Apparel - Sports apparel brands can explore partnerships with fashion labels to create unique and trendy streetwear collections.
2. Entertainment - Opportunity for entertainment companies to collaborate with fashion brands and introduce their artists as fashion influencers.
3. Merchandising - Merchandising companies can leverage the popularity of sports teams and K-Pop groups to create logo-adorned apparel for fans.
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