The Maison Martin Margiela with H&M Silent Manifesto Video Entices
Alexandra Serrano — November 12, 2012 — Fashion
In celebration of the Nov. 15th collaborative collection launch, the Maison Martin Margiela with H&M Silent Manifesto video entices.
With booming classical music, this short showcases a fashion version of a Parisian demonstration. In typical Maison Martin Margiela style, this celebratory video is a mysterious display of abstract visuals combined with the fashion house's distinctive minimalist aesthetic. Silent Manifesto centers around a silent crowd that marches over to a local H&M with signs that announce "MMM WITH H&M" and "COMING SOON."
Part performance piece and part advertisement, the short film certainly adds more excitement to the already highly anticipated collaboration debut. The Maison Martin Margiela with H&M Silent Manifesto video gives a last push to what is surely to become a vastly profitable collaborative fashion initiative.
With booming classical music, this short showcases a fashion version of a Parisian demonstration. In typical Maison Martin Margiela style, this celebratory video is a mysterious display of abstract visuals combined with the fashion house's distinctive minimalist aesthetic. Silent Manifesto centers around a silent crowd that marches over to a local H&M with signs that announce "MMM WITH H&M" and "COMING SOON."
Part performance piece and part advertisement, the short film certainly adds more excitement to the already highly anticipated collaboration debut. The Maison Martin Margiela with H&M Silent Manifesto video gives a last push to what is surely to become a vastly profitable collaborative fashion initiative.
Trend Themes
1. Fashion Collaborations - Opportunities for brands to collaborate with fashion houses and create highly anticipated collections.
2. Performance Marketing - Using performance art and visually stunning videos to promote products and generate excitement.
3. Minimalist Aesthetics - Emergence of minimalist designs in fashion, emphasizing simplicity and abstract visuals.
Industry Implications
1. Fashion Retail - Retailers can capitalize on the success of fashion collaborations by partnering with renowned fashion houses to create exclusive collections.
2. Marketing and Advertising - Opportunities for marketers to incorporate performance art and visually captivating videos to promote products and create buzz.
3. Design and Creative Industries - Growing demand for minimalist aesthetics in various creative fields, including fashion, interior design, and graphic design.
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