Jeremy Gutsche — April 28, 2006 — Marketing
References: adrants
Instead of advertising its product, Magnecote Paper chose to USE their product to advertise a social cause. Instead of placing boring ads about paper, Magnecote ad space is being used to advertise World Bicycle Relief USING magnetic paper for the ads. Hardian's Wall, a Chicago ad agency, recently launched the campaign.
Implications - Companies that support important social causes definitely impress consumers who can oftentimes feel like they are constantly being sold to. By instead shifting their focus to causes that people support and are glad to see being supported, companies can effectively generate a great deal of positive PR while simultaneously raising awareness about their respective product and/or service.
Implications - Companies that support important social causes definitely impress consumers who can oftentimes feel like they are constantly being sold to. By instead shifting their focus to causes that people support and are glad to see being supported, companies can effectively generate a great deal of positive PR while simultaneously raising awareness about their respective product and/or service.
Trend Themes
1. Social Cause Advertising - Companies can use their products to promote social causes, generating positive PR and raising awareness.
2. Magnecote Paper - Using magnetic paper for advertising provides a unique and attention-grabbing approach.
3. World Bicycle Relief - Partnering with organizations like World Bicycle Relief can create impactful advertising campaigns.
Industry Implications
1. Advertising - Adopting innovative advertising strategies can help businesses stand out in a crowded market.
2. Printing - Using magnetic paper for ads opens up new possibilities for creative printing solutions.
3. Social Impact - Collaborating with social causes can provide businesses with a meaningful way to contribute to society while marketing their products.
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