Magna Steyr Mila Future Hilltopper
Going Like Sixty — March 2, 2008 — Autos
References: autoblog
Magna Steyr introduces the Mila Future concept at Geneva. Resembling a glorified all terrain vehicle, in fact, climbing snowy roads was part of the design challenge. It will climb 45 degree hills, runs on compressed natural gas, and a remarkably small turning radius. Limited marketability to be sure but these special vehicles often find popularity.
Implications - The future of the automotive industry will be a bright one as long as innovative concepts such as this Mila Future continue to evolve the way we think about vehicles. Focusing on one specific feature (in this case, climbing snow roads) and doing in impeccably well is a great way to stand out in any industry. Brands shouldn't appeal to just anyone -- they need to be irresistible to a small group of consumers in order to develop a loyal base.
Implications - The future of the automotive industry will be a bright one as long as innovative concepts such as this Mila Future continue to evolve the way we think about vehicles. Focusing on one specific feature (in this case, climbing snow roads) and doing in impeccably well is a great way to stand out in any industry. Brands shouldn't appeal to just anyone -- they need to be irresistible to a small group of consumers in order to develop a loyal base.
Trend Themes
1. Off-road Concept Cars - Innovative off-road designs will continue to captivate a niche market, allowing automakers to gain a strong loyal customer base.
2. Compressed Natural Gas Vehicles - As more environmentally conscious consumers demand alternative fuel options, automakers should focus on developing compressed natural gas as a viable alternative to traditional gasoline engines.
3. Small Turning Radius Vehicles - In urban environments, compact vehicles with small turning radii are becoming increasingly useful and desirable for drivers.
Industry Implications
1. Automotive - Automakers should invest in and prioritize off-road capabilities, alternative fuel options, and compact vehicles to appeal to consumers seeking unique features.
2. Environmental - There is a growing demand from environmentally conscious consumers for alternative fuel options like compressed natural gas.
3. Urban Transportation - Small turning radius vehicles are becoming more popular and practical in dense urban areas with limited space for parking and maneuverability.
2.7
Score
Popularity
Activity
Freshness
