The Magis Rocky is Modeled After Medieval Jousting Equipment
Meghan Young — April 29, 2012 — Life-Stages
References: marc-newson & psfk
The Magis Rocky is a modernized rocking horse for children -- although it wouldn't be surprising if adults will want to take a turn on it as well. Sleek and minimal, it nevertheless maintains a playful aesthetic as well as a true representation of a horse (especially the brown version). Complete with a gold rope to imaginatively reign in the steed as well as a carved saddle and sculptural horsetail, the Magis Rocky is a welcomed addition to any playroom.
Created by Australian designer Marc Newson, the Magis Rocky is loosely based on medieval jousting horses. Made out of rotationally molded polyethylene chosen for its durability and recyclability, the Magis Rocky will be able to withstand even the most enthusiastic horseplay while teaching children the importance of eco-friendliness.
Created by Australian designer Marc Newson, the Magis Rocky is loosely based on medieval jousting horses. Made out of rotationally molded polyethylene chosen for its durability and recyclability, the Magis Rocky will be able to withstand even the most enthusiastic horseplay while teaching children the importance of eco-friendliness.
Trend Themes
1. Modernized Rocking Horses - The Magis Rocky presents an opportunity to design new and innovative modern rocking horses for children.
2. Eco-friendly Children's Toys - The use of recyclable materials in the creation of the Magis Rocky highlights a trend towards sustainable and environmentally friendly children's toys.
3. Sculptural Design Aesthetics - The minimalist yet playful design of the Magis Rocky demonstrates a trend towards sculptural and artistic design aesthetics in children's toys.
Industry Implications
1. Toy Industry - Manufacturers in the toy industry can capitalize on the trend of eco-friendliness in children's toys by developing products made from recycled and sustainable materials.
2. Furniture Industry - The sculptural and minimalist design of the Magis Rocky presents an opportunity for the furniture industry to create children's furniture that is both functional and artistic.
3. Education Industry - The Magis Rocky can be used as an educational tool to teach children about the importance of eco-friendliness and sustainability in design and production.
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