The MAGIC STICK x Billionaire Boys Club Collection is Striking
Vasiliki Marapas — June 25, 2014 — Fashion
References: bbcicecream & highsnobiety
The MAGIC STICK x Billionaire Boys Club (Japan) capsule collection showcases the "magic" of teamwork. You know the saying "two heads are better than one?" Well, the same seems to be true for brands. The collaboration between the two labels has yielded us a particularly striking, monochromatic collection titled 'FAR EAST COAST.'
The collection is comprised of your everyday streetwear basics: T-shirts, hooded shirts, baseball jerseys and jeans, which are embellished with dollar signs and diamonds (the ultimate markers of success, according to the most recent version of the American Dream). Finally, the garments include a play on the Billionaire Boys Club logo, which reads "FEC."
The capsule collection, which is sure to please BBC fans, will be available exclusively at the Billionaire Boys Club's Tokyo location and MAGIC STICK stores starting July 4th.
The collection is comprised of your everyday streetwear basics: T-shirts, hooded shirts, baseball jerseys and jeans, which are embellished with dollar signs and diamonds (the ultimate markers of success, according to the most recent version of the American Dream). Finally, the garments include a play on the Billionaire Boys Club logo, which reads "FEC."
The capsule collection, which is sure to please BBC fans, will be available exclusively at the Billionaire Boys Club's Tokyo location and MAGIC STICK stores starting July 4th.
Trend Themes
1. Collaborative Streetwear Collections - Opportunity for brands to join forces and create unique and striking streetwear collections.
2. Monochromatic Fashion - Growing popularity of monochromatic fashion in urban lookbooks, presenting opportunities for designers to create visually striking apparel.
3. Luxury Streetwear - Market demand for luxury streetwear pieces, providing opportunities for brands to incorporate high-end elements into casual apparel.
Industry Implications
1. Fashion - Fashion industry can explore collaborative efforts to create exclusive collections and incorporate monochromatic elements.
2. Streetwear - Streetwear industry has the potential to expand its market by incorporating luxury elements and collaborating with other brands.
3. Retail - Retail industry can benefit from featuring exclusive capsule collections and monochromatic fashion trends in their stores.
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