Mag-Lite Flashlight is So Small, It Could End Up in Kids' Noses
Elsa Blaine — March 8, 2009 — Marketing
References: stillad
Hip flashlight manufacturer Mag Instrument, Inc. is drawing on the fact that kids will stick anything up their noses in their latest ad campaign. Making light of this strange habit, Maglite is launching the company’s smallest model called Solitaire, with these humorous images of kids with illumination beaming from their nostrils.
Beyond the obvious finger, children have been known to insert candy, small toys, food and even rocks into their nasal cavity, so I wouldn’t put it past them to stick a mini flashlight in their nose. The results can be serious and a trip to the doctor for removal of the object is often necessary.
The ad campaign is by Leagas Delaney of Hamgurg, Germany with creative directors Oliver Grandt and Jann Engelken. The photography was by Heribert Schilndler.
Beyond the obvious finger, children have been known to insert candy, small toys, food and even rocks into their nasal cavity, so I wouldn’t put it past them to stick a mini flashlight in their nose. The results can be serious and a trip to the doctor for removal of the object is often necessary.
The ad campaign is by Leagas Delaney of Hamgurg, Germany with creative directors Oliver Grandt and Jann Engelken. The photography was by Heribert Schilndler.
Trend Themes
1. Small Flashlight Trend - The popularity of small flashlights like the Solitaire model presents opportunities for companies to create innovative and compact lighting solutions.
2. Humorous Marketing Trend - The humorous approach in marketing, as demonstrated by Maglite's ad campaign, can be a disruptive innovation opportunity for businesses to engage with their target audience in a memorable way.
3. Child Safety Trend - The issue of children sticking objects in their noses highlights the need for child safety products and solutions that prevent accidents and potential health risks.
Industry Implications
1. Flashlight Industry - The flashlight industry can capitalize on the small flashlight trend by developing advanced features, improved durability, and ergonomic designs to enhance user experience.
2. Advertising Industry - The use of humor in advertising campaigns, like the one by Maglite, opens opportunities for the advertising industry to create engaging and entertaining content that resonates with consumers.
3. Child Safety Industry - The issue of children sticking objects in their noses creates a demand for child safety industry to develop innovative and child-friendly products that prevent potential accidents and injuries.
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