The Madeline Birthday Club Sends Subscribers Products and Perks
Jana Pijak — January 15, 2016 — Life-Stages
References: madeline
The Madeline Birthday Club is a online membership service for fans of the beloved book series by Ludwig Bemelmans. Following a quirky Parisian girl and her group of schoolmates, the Madeline franchise has not only spawned countless book titles and an animated television series but also inspired a 1998 film adaptation.
Fans of the book series can learn more about the franchise's history on its website and can access a variety of games and printable activity pages. Those who join the website's Madeline Birthday Club will gain access to fun perks on their special day. These range from customized illustrations and birthday cards to promotional coupons.
While Madeline is a beloved literary classic that resonates with multiple age groups, its web-based club targets a generation of Millennial parents and their tech-savvy children.
Fans of the book series can learn more about the franchise's history on its website and can access a variety of games and printable activity pages. Those who join the website's Madeline Birthday Club will gain access to fun perks on their special day. These range from customized illustrations and birthday cards to promotional coupons.
While Madeline is a beloved literary classic that resonates with multiple age groups, its web-based club targets a generation of Millennial parents and their tech-savvy children.
Trend Themes
1. Online Membership Services - Opportunity for businesses to create online membership services and offer exclusive perks and benefits.
2. Targeting Millennial Parents - Opportunity to cater to the needs and preferences of millennial parents, who value convenience and technology.
3. Digitizing Literary Experiences - Opportunity to transform traditional literary experiences into digital platforms and engage readers in new and interactive ways.
Industry Implications
1. Publishing - Publishers can capitalize on the trend by creating online membership platforms that offer digital content, activities, and personalized experiences.
2. E-commerce - E-commerce platforms can create specialized subscription services for literary enthusiasts, offering curated products and exclusive perks.
3. Digital Entertainment - Digital entertainment companies can explore partnerships with literary franchises to create engaging experiences, games, and interactive content.
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