Livestock and Reigning Champ Collaborate on Made in Vancouver Polar Fleeces
Marissa Liu — February 14, 2010 — Fashion
References: deadstock & highsnobiety
While the world turns its attention to the city I grew up in for the next two weeks, Vancouver-based store Livestock and lifestyle brand Reigning Champ have teamed-up to create Made in Vancouver. This range of polar fleece hoodies and scarves is now available to make you look extra chic during any festivities you may be partaking in.
Made with lightweight, super-warm Polartec Thermal Pro Fleece, the Made in Vancouver label is sure to help keep Olympic watchers, partiers and protesters warm.
Made with lightweight, super-warm Polartec Thermal Pro Fleece, the Made in Vancouver label is sure to help keep Olympic watchers, partiers and protesters warm.
Trend Themes
1. Collaborative Fashion - Disruptive innovation opportunity: Exploring partnerships between local stores and lifestyle brands to create unique and locally made fashion items.
2. Polar Fleece Apparel - Disruptive innovation opportunity: Developing eco-friendly and sustainably sourced polar fleece materials for winter clothing to meet increasing demand for warmth and comfort.
3. Event-themed Fashion - Disruptive innovation opportunity: Creating limited-edition clothing lines that cater to specific events or occasions, allowing consumers to express their support or enthusiasm.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Incorporating locally made, sustainable, and event-themed clothing items to attract environmentally conscious and event-focused customers.
2. Textile Manufacturing - Disruptive innovation opportunity: Developing new methods and materials for polar fleece production that are eco-friendly and can meet the growing demand for winter apparel.
3. Event Merchandising - Disruptive innovation opportunity: Collaborating with fashion brands to create exclusive event-themed merchandise that enhances the overall experience and engagement of event attendees.
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