Limited-Edition Madden 99 Cleats Were Presented to Three NFL Players
Justin Lam — July 5, 2018 — Tech
References: sneakernews & kotaku
In honor of the upcoming release of Madden NFL 2019, seven players have been given distinct Madden 99 cleats. The players who received these limited-edition shoes were all given a 99 overall rating within the video game, a distinction that has only been awarded to seven players in the series' decades-long history. This is not the first sports game to award players with special shoes, as the FIFA video game series awards players a pair of shoes each year based on their ranking in the game.
The players awarded personalized 2019 Madden 99 cleats include Antonio Brown, Rob Gronkowski and Luke Kuechly. Each pair of cleats come in white and gold and are emblazoned with a silhouette of the player, as well as a slogan imprinted on the heel. The Madden 99 cleats come presented in an incredibly gold "99" box, which also features a slogan under the lid.
Image Credit: Madden NFL
The players awarded personalized 2019 Madden 99 cleats include Antonio Brown, Rob Gronkowski and Luke Kuechly. Each pair of cleats come in white and gold and are emblazoned with a silhouette of the player, as well as a slogan imprinted on the heel. The Madden 99 cleats come presented in an incredibly gold "99" box, which also features a slogan under the lid.
Image Credit: Madden NFL
Trend Themes
1. Celebrity-endorsed Athletic Gear - Exploit the hype surrounding celebrities in digital media to promote limited-edition products, like shoes and athletic gear.
2. Innovative Sports Merchandise - Develop merchandise specially designed to leverage the popularity of sports video games, such as limited-edition cleats or team jerseys.
3. Athletes as Influencers - Use athletes with high social media following to promote and popularize niche and unique sports merchandise.
Industry Implications
1. Sports Apparel - Sports apparel brands can collaborate with athletes to design and produce personalized footwear and clothing lines.
2. Video Game Industry - Video game companies can leverage their popularity in sports gaming to expand merchandise channels for gamers.
3. Social Media Marketing - Social media marketers can tap into the influence of athletes to promote niche merchandise that aligns with influencer's interests.
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