The Mack Weldon Silver Line is Lightweight and Odor-Proof
Jana Pijak — December 2, 2014 — Fashion
References: mackweldon & coolhunting
The Mack Weldon Silver Line is a range of NASA-researched undergarments that are designed to keep the modern man cool and comfortable.
The underwear and t-shirt collection is basic, functional and lightweight in its materiality. In addition to its comfortable designs, the Mack Weldon Silver Line is also odor-proof providing fashionable and fresh elements for the modern man on the go.
Athletes will love the collection that is made using a combination of pima cotton and X-Static XT2 fabric that is actually infused with real silver. This silver-based fabric is soft to the touch and is super flexible for days when comfort is a top priority. The fabric also repels moisture to ultimately keep one sweat and smell-free.
The underwear and t-shirt collection is basic, functional and lightweight in its materiality. In addition to its comfortable designs, the Mack Weldon Silver Line is also odor-proof providing fashionable and fresh elements for the modern man on the go.
Athletes will love the collection that is made using a combination of pima cotton and X-Static XT2 fabric that is actually infused with real silver. This silver-based fabric is soft to the touch and is super flexible for days when comfort is a top priority. The fabric also repels moisture to ultimately keep one sweat and smell-free.
Trend Themes
1. Nasa-researched Undergarments - The development of undergarments based on NASA research presents an opportunity for disruptive innovation in the apparel industry.
2. Odor-proof Clothing - Creating odor-proof clothing offers a disruptive innovation opportunity in the textile industry, where comfort and freshness are highly valued.
3. Moisture-repellent Fabrics - Innovating moisture-repellent fabrics can be a disruptive opportunity for the textile industry, especially for activewear and sportswear.
Industry Implications
1. Apparel Industry - The development of NASA-researched undergarments can disrupt the apparel industry by introducing advanced materials and designs.
2. Textile Industry - The creation of odor-proof clothing presents a disruptive innovation opportunity for the textile industry, providing fresh and comfortable options.
3. Sportswear Industry - Innovating moisture-repellent fabrics can disrupt the sportswear industry, meeting the demand for comfort and functionality in activewear.
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