The Instant Mac Briefcase
Lauren G — July 10, 2007 — Art & Design
References: case-mate
Convert your MacBook into a briefcase with the MacBook Handle-It. The Handle-It is very sleek, although you won't have any storage pockets for your plug.
Case Mate, who sells the device for $49, describes, "Handle-it by Case-mate is the ultimate way to take your Apple notebook virtually anywhere. Designed exclusively for the MacBook this unique device is constructed of resilient aircraft aluminum (in either black or white) and accented with Case-mate's trademark embossed, Italian Pebblestone leather for added style and comfort while carrying. In use, handle-it doubles converts to a passive heat sink which folds underneath the laptop allowing better airflow and promoting cooling."
Case Mate, who sells the device for $49, describes, "Handle-it by Case-mate is the ultimate way to take your Apple notebook virtually anywhere. Designed exclusively for the MacBook this unique device is constructed of resilient aircraft aluminum (in either black or white) and accented with Case-mate's trademark embossed, Italian Pebblestone leather for added style and comfort while carrying. In use, handle-it doubles converts to a passive heat sink which folds underneath the laptop allowing better airflow and promoting cooling."
Trend Themes
1. Macbook Accessories - Opportunity for innovating and creating new accessories for MacBook users.
2. Sleek Laptop Cases - Disruptive innovation opportunity in designing and manufacturing sleek and functional laptop cases.
3. Passive Cooling Solutions - Opportunity for developing passive cooling solutions for electronic devices to improve performance and longevity.
Industry Implications
1. Consumer Electronics - Potential for growth in the consumer electronics industry by offering innovative MacBook accessories.
2. Fashion and Accessories - Disruptive innovation opportunity in the fashion and accessories industry by creating stylish and functional laptop cases.
3. Engineering and Manufacturing - Potential for disruptive innovation in the engineering and manufacturing industry by developing passive cooling technologies for electronic devices.
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