The MAC The Matte Lip Lineup is Ready for the Colder Weather
Michael Hemsworth — October 19, 2014 — Fashion
References: maccosmetics & nitrolicious
We're seeing a shift in the beauty industry towards more subdued looks that don't scream for attention and are more appropriately designed for everyday wear. The MAC The Matte Lip collection looks to offer women a more demure option that rivals even the glossiest varieties on the market.
With a vibrant new color selection, the MAC The Matte Lip collection is looking to target soft, muted styles to make natural facial features pop. A new permanent collection that ladies worldwide will be able to find at the cosmetics retailer, the MAC The Matte Lip collection prepares shoppers for a less intense trend that's sweeping the industry that focuses on making subtle accents to facial features rather than overt pops of makeup.
With a vibrant new color selection, the MAC The Matte Lip collection is looking to target soft, muted styles to make natural facial features pop. A new permanent collection that ladies worldwide will be able to find at the cosmetics retailer, the MAC The Matte Lip collection prepares shoppers for a less intense trend that's sweeping the industry that focuses on making subtle accents to facial features rather than overt pops of makeup.
Trend Themes
1. Subdued Makeup Looks - A trend towards more natural makeup looks that make subtle accents to facial features rather than overt pops of makeup presents an opportunity for the development of innovative formulas that enhance natural features without overpowering them.
2. Matte Makeup Collections - The growing popularity of matte makeup collections presents an opportunity to create innovative formulas that provide a long-lasting, transfer-resistant matte finish while still feeling comfortable on the lips and skin.
3. Everyday Wear Makeup - The shift towards makeup that is designed for everyday wear presents an opportunity for brands to create innovative products that provide natural-looking, buildable coverage that lasts throughout the day.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can capitalize on the trend towards subdued makeup looks and the growing popularity of matte makeup collections by developing innovative formulas that cater to this emerging market.
2. Fashion Industry - The trend towards subdued makeup looks provides an opportunity for the fashion industry to showcase clothing and accessories that complement natural beauty and low-key makeup.
3. Retail Industry - The growing demand for everyday wear makeup presents an opportunity for retailers to leverage this trend by offering a curated selection of products that cater to customers' needs for natural-looking, long-lasting makeup that is suitable for daily wear.
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