Windows Loses Appeal
Going Like Sixty — November 15, 2007 — Tech
References: electronista
In an earth-shaking trend, Mac OS Leopard is kicking Windows hard in Japan. In the past two months, OS X sales have leaped by 60% while Windows slumped significantly, down to 28% growth. The percentages can be misleading, but the shift has given Apple 54% of the OS market share during October. This could be a mind-blowing signal that Apple could dominate the OS world in a few short years.
Implications - With so many new technologies emerging each day, consumers are only attracted to the most advanced products. Items featuring a hyper modern aesthetic are appealing to those who want to stay on the cutting edge. In order to appeal to a wider audience, companies could hone in on this aspect for their new designs.
Implications - With so many new technologies emerging each day, consumers are only attracted to the most advanced products. Items featuring a hyper modern aesthetic are appealing to those who want to stay on the cutting edge. In order to appeal to a wider audience, companies could hone in on this aspect for their new designs.
Trend Themes
1. Increasing Mac OS X Sales in Japan - The rise in Mac OS X sales in Japan presents a disruptive innovation opportunity for companies to cater to the growing demand for advanced and cutting-edge products.
2. Declining Windows Market Share in Japan - The decline in Windows market share in Japan suggests a disruptive innovation opportunity for companies to explore alternative operating systems and capitalize on the shifting preferences of consumers.
3. Apple's Potential Dominance in the OS Market - Apple's potential to dominate the OS market presents a disruptive innovation opportunity for companies to assess their strategies and partnerships in order to compete effectively in the evolving landscape.
Industry Implications
1. Consumer Electronics - The increasing Mac OS X sales in Japan indicate a disruptive innovation opportunity for consumer electronics companies to develop and market advanced, cutting-edge products that align with consumer preferences.
2. Software Development - The declining Windows market share in Japan offers a disruptive innovation opportunity for software development companies to explore and create alternative operating systems that cater to the shifting preferences of consumers.
3. Technology Partnerships - Apple's potential dominance in the OS market calls for disruptive innovation opportunities in technology partnerships, where companies can strategically align themselves with Apple or create innovative partnerships to leverage their position in the evolving market.
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