These Maartje Van Hooij Designs Aim to Challenge Tradition
Jana Pijak — July 16, 2013 — Art & Design
References: notjustalabel & notjustalabel
Entitled 'A New Bowtie' this artful collection by Maartje Van Hooij dares to push visual boundaries while challenging the ideals of traditional fashion. While this collection of sculptural elements can be considered as a series of art, its wearable quality also allows it to function as a clothing collection.
Based in Rotterdam, Netherlands, the visionary designer studied at Willem De Kooning and is a recent graduate of the institution. Taking inspiration from the idea of a traditional bow-tie concept, the designer aims to create a fresh and conceptual take on the accessories that drive our image-obsessed society.
These accessories like the traditional bow-tie are often representative of wealth, success and a certain air that is ordinary and without creativity. Infused with an air of both art and dimension, these Maartje Van Hooij designs are a never-before-seen look at the future of fashion.
Based in Rotterdam, Netherlands, the visionary designer studied at Willem De Kooning and is a recent graduate of the institution. Taking inspiration from the idea of a traditional bow-tie concept, the designer aims to create a fresh and conceptual take on the accessories that drive our image-obsessed society.
These accessories like the traditional bow-tie are often representative of wealth, success and a certain air that is ordinary and without creativity. Infused with an air of both art and dimension, these Maartje Van Hooij designs are a never-before-seen look at the future of fashion.
Trend Themes
1. Artful Wearables - Opportunity to merge fashion with art in a new and fresh way.
2. Sculptural Clothing - Opportunity to create three-dimensional clothing pieces that challenge traditional fashion norms.
3. Conceptual Accessories - Opportunity to revolutionize common accessories with creative and artistic design.
Industry Implications
1. Fashion and Apparel - Innovative designs can revolutionize the fashion industry by creating entirely new products.
2. Art and Design - The integration of art and fashion creates a new market of wearable sculptures.
3. Luxury Goods - Challenging traditional fashion norms could create a new market of luxury wearable art pieces.
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