MADNESS Takes a Shot at Reworking the New Balance M990s
References: mdnsonline & hypebeast
Hong Kong-based label MADNESS takes its own shot at recreating the M990 sneaker model by New Balance. The new version of the classic sneaker boasts predominantly earthy hues at the base before being hit with bright fluorescent detailing.
There are two colorways in total, one of which is gray at the foundation informed with suede, mesh, and nubuck fabrication before accented with lime green and navy blue throughout the insoles, the laces, and the toe box. The second colorway features olive green as the base and paneled with contrasting hues of gray, orange, white, and navy blue through the toe box and midsole. Both of the new M990 tonal versions are complete with the signature ABZORB cushioning.
There are two colorways in total, one of which is gray at the foundation informed with suede, mesh, and nubuck fabrication before accented with lime green and navy blue throughout the insoles, the laces, and the toe box. The second colorway features olive green as the base and paneled with contrasting hues of gray, orange, white, and navy blue through the toe box and midsole. Both of the new M990 tonal versions are complete with the signature ABZORB cushioning.
Trend Themes
1. Fluorescent Accents - Incorporating fluorescent details into classic sneaker models can offer an innovative twist to attract customers.
2. Earthy Hues - Using earthy tones as a base for sneakers can provide a unique and stylish alternative to traditional all-white sneakers.
3. Signature Cushioning - Designing sneakers with signature cushioning can differentiate them from other sneaker options and prove a selling point for customers.
Industry Implications
1. Fashion - In the fashion industry, incorporating unique design elements can provide an edge in a highly competitive market.
2. Footwear - The footwear industry is always seeking innovative designs and materials to offer consumers.
3. Retail - Introducing new sneaker models and colorways can attract customers and boost sales for retailers.
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