The PF Bugatti 390 Luxury Wristwatch is a Well-Appointed Timekeeper
Michael Hemsworth — March 29, 2016 — Autos
References: parmigiani.ch & damngeeky
A joint collaboration between Bugatti and Parmigiani Fleurier, the PF Bugatti 390 luxury wristwatch is a timepiece intended to provide wearers with an experience similar to an automobile.
Packed with an interior movement that's inspired by the motor of the new Bugatti Chiron, the timepiece is powerfully inspired from the inside-out. The sleek design of the watch allows it to stand apart from other watch designs on the market with a squared design and luxury styling to boot.
Being that luxury car makers are shifting towards creating a lifestyle than just vehicles these days, the PF Bugatti 390 luxury wristwatch comes as a logical next step for the brand. Although beautiful, the watch has not been confirmed to be in production.
Packed with an interior movement that's inspired by the motor of the new Bugatti Chiron, the timepiece is powerfully inspired from the inside-out. The sleek design of the watch allows it to stand apart from other watch designs on the market with a squared design and luxury styling to boot.
Being that luxury car makers are shifting towards creating a lifestyle than just vehicles these days, the PF Bugatti 390 luxury wristwatch comes as a logical next step for the brand. Although beautiful, the watch has not been confirmed to be in production.
Trend Themes
1. Luxury Timepieces - The collaboration between Bugatti and Parmigiani Fleurier indicates innovation opportunities for high-end timepieces inspired by other luxury goods.
2. Automotive-inspired Watches - The PF Bugatti 390 luxury wristwatch highlights the innovative trend in creating watches inspired by automobile designs.
3. Sleek & Stylish Watches - The squared design and luxury styling of the PF Bugatti 390 luxury wristwatch presents disruptive innovation opportunities for creating distinctively designed watches.
Industry Implications
1. Luxury Automotive - Luxury car makers can explore opportunities in creating lifestyle-related products that complement their brand's core offerings (e.g. luxury timepieces).
2. Watchmaking - The emergence of automotive-inspired watches can spawn the creation of new lines of stylish watches with unique designs by watchmakers.
3. Luxury Goods - Luxury goods retailers can look into offering a wider range of products, especially those that are lifestyle-related, to cater to the increasingly diverse tastes of their affluent clientele.
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