Karisma Hotels' Initiative Helps Travel Agents Win Luxury Points
Rahul Kalvapalle — May 27, 2016 — World
References: karismatravelagents & travelweek
Karisma Hotels & Resorts is implementing an exciting new incentive program that is designed to reward travel agents who book with the group's hotels and resorts with special Luxury Points that they can accumulate before redeeming in the form of luxury products.
Aptly dubbed 'You Can Have It All', the initiative allows agents to receive anywhere from 10 to 30 points per booking, depending on the exact hotel, category and price point of the room and length of stay of the patron. A minimum of 60 points is all that agents need to start exchanging points for goods, although they can also accumulate Luxury Points over a period of time and cash in on something fancier.
Travel agents are a crucial part of the travel industry. Karisma Hotels & Resorts recognizes this, and is accordingly rewarding travel agents for their booking activity.
Aptly dubbed 'You Can Have It All', the initiative allows agents to receive anywhere from 10 to 30 points per booking, depending on the exact hotel, category and price point of the room and length of stay of the patron. A minimum of 60 points is all that agents need to start exchanging points for goods, although they can also accumulate Luxury Points over a period of time and cash in on something fancier.
Travel agents are a crucial part of the travel industry. Karisma Hotels & Resorts recognizes this, and is accordingly rewarding travel agents for their booking activity.
Trend Themes
1. Travel Agent Incentive Programs - The travel industry can introduce similar incentive programs to incentivize travel agents and increase bookings.
2. Reward Points Programs - Reward points programs in other industries can take inspiration from this initiative and use luxury rewards to incentivize customer behavior.
3. Luxury Product Redemption Programs - Luxury brands can create similar redemption programs to create a loyal customer base and promote luxury consumption.
Industry Implications
1. Hospitality - Hotels can implement reward points programs for travel agents to increase bookings and establish strong relationships with them.
2. Travel - Travel companies can introduce incentive programs to reward repeat customers and incentivize them to book more frequently.
3. Luxury Goods - Luxury brands can introduce redemption programs to increase brand loyalty and promote exclusive luxury consumption.
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