Essentia Eco Luxury Mattresses
jason wright — May 6, 2008 — Eco
References: essentiadirect & essentiadirect
These luxury eco mattresses make Tempur seem like a Barbie doll bed.
So what is about Essentia that is making the competition quake in their boots? They created a luxurious, eco-friendly, natural memory foam. Before Essentia, every memory foam was synthetic therefore would trap heat in and stunk to high heaven. Essentia developed a foam using latex, essential oils, plant extracts and water so it's odorless, healthy to sleep on and biodegradable. Their mattresses don't contain any adhesive either.
So what is about Essentia that is making the competition quake in their boots? They created a luxurious, eco-friendly, natural memory foam. Before Essentia, every memory foam was synthetic therefore would trap heat in and stunk to high heaven. Essentia developed a foam using latex, essential oils, plant extracts and water so it's odorless, healthy to sleep on and biodegradable. Their mattresses don't contain any adhesive either.
Trend Themes
1. Eco-friendly Mattresses - The trend of eco-friendly mattresses is disrupting the traditional mattress industry and creating an opportunity for mattress companies to develop new sustainable products.
2. Natural Memory Foam - The trend of using natural materials for memory foam mattresses is disrupting the synthetic memory foam industry and creating an opportunity for companies to develop healthier and more sustainable mattresses.
3. Biodegradable Bedding - The trend of biodegradable bedding is disrupting the traditional bedding industry and creating an opportunity for companies to develop products that are both eco-friendly and healthy to sleep on.
Industry Implications
1. Mattress Industry - The mattress industry has an opportunity to disrupt the traditional market by creating and marketing eco-friendly and healthy mattresses.
2. Memory Foam Industry - The memory foam industry has an opportunity to disrupt the market by developing natural and sustainable memory foam products that are odorless and healthy to sleep on.
3. Bedding Industry - The bedding industry has an opportunity to disrupt the traditional market by developing and marketing biodegradable and eco-friendly bedding products.
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