Prime is Positioning Itself as the 'W Hotel of the Carwash World'
Meghan Young — March 5, 2015 — Autos
References: primecarwash & carwash
As far as luxury car washes go, Prime is perfecting the process. Based in Indiana, it was founded after CEO and managing partner Brent Oakley's wife wondered whether the coffee shop concept could be merged with the carwash experience. With that idea in mind, they went on to create Prime, a luxury car wash that defies older models to appeal to a more modern generation.
The luxury car wash "offers Wifi, coffee, snacks, free iPad use, TV’s and comfortable seating" as well as "a kids area to keep them entertained while you wait," as written on its site. Monthly memberships are available so that customers can enjoy unlimited interior and exterior washes for the low cost of $45. Prime has also launched a unique loyalty program that fixes the RFID in the door rather than on the windshield. It's these small details that make a huge difference.
The luxury car wash "offers Wifi, coffee, snacks, free iPad use, TV’s and comfortable seating" as well as "a kids area to keep them entertained while you wait," as written on its site. Monthly memberships are available so that customers can enjoy unlimited interior and exterior washes for the low cost of $45. Prime has also launched a unique loyalty program that fixes the RFID in the door rather than on the windshield. It's these small details that make a huge difference.
Trend Themes
1. Luxury Car Washes - Prime is disrupting the car wash industry by combining the concept of a coffee shop with a car wash, appealing to a more modern generation.
2. Enhanced Customer Experience - Prime is revolutionizing the car wash experience by offering amenities such as Wifi, coffee, snacks, and comfortable seating, providing customers with a luxurious and convenient experience.
3. Innovative Loyalty Programs - Prime's unique loyalty program, which fixes the RFID in the door rather than on the windshield, is a disruptive innovation that sets it apart from other car washes.
Industry Implications
1. Car Wash - Prime's luxury car wash model is redefining the car wash industry by offering a more upscale and modern experience.
2. Hospitality/coffee Shops - Prime's integration of a coffee shop concept into their car wash business presents an innovative opportunity for the hospitality industry to explore new revenue streams.
3. Technology/rfid - Prime's use of a unique loyalty program that fixes the RFID in the door opens up opportunities for the technology industry to develop more efficient and personalized customer loyalty solutions.
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