Fashion Fair Cosmetics Relaunches with a Sleek and Modern Aesthetic
Francesca Mercurio — August 25, 2021 — Fashion
References: fashionista
Luxury makeup brand Fashion Fair Cosmetics announced a total company rebrand that will launch this fall.
The company originally launched in 1973 and caters to Black women whose complexions were often overlooked by the cosmetic industry. Fashion Faire Cosmetics was an absolute hit back in the day, with spokespeople like Aretha Franklin promoting the line. However, more recently it has struggled to compete with the evergrowing selection of inclusive cosmetic lines.
The company has completely rebranded and now boasts luxury through a sleek and modern ethos. The packaging is more subdued - with a gold and white aesthetic. While the range includes 14 lipsticks, a primer that fights hyperpigmentation, and powders that come in loose and pressed forms. Fashion Fair Cosmetics has kept some of its original beloved shades and has chosen Sephora as its relaunch retailer.
Image Credit: Fashion Fair Cosmetics
The company originally launched in 1973 and caters to Black women whose complexions were often overlooked by the cosmetic industry. Fashion Faire Cosmetics was an absolute hit back in the day, with spokespeople like Aretha Franklin promoting the line. However, more recently it has struggled to compete with the evergrowing selection of inclusive cosmetic lines.
The company has completely rebranded and now boasts luxury through a sleek and modern ethos. The packaging is more subdued - with a gold and white aesthetic. While the range includes 14 lipsticks, a primer that fights hyperpigmentation, and powders that come in loose and pressed forms. Fashion Fair Cosmetics has kept some of its original beloved shades and has chosen Sephora as its relaunch retailer.
Image Credit: Fashion Fair Cosmetics
Trend Themes
1. Black Beauty Industry Upscaling - The trend of upscaling black beauty will bring more notable beauty brands for black women in the near future.
2. Rebranding for Inclusion - More beauty brands will likely follow suit and rebrand to cater to diverse communities that have been overlooked in the past.
3. Luxury Minimalism - This trend will see more cosmetic brands adopt minimalistic packaging with a focus on creating high-end luxury looks.
Industry Implications
1. Cosmetics - The beauty industry as a whole needs to recognize the beauty of diversity and prioritize creating products for underserved communities.
2. Retail - Retailers can begin to prioritize carrying more diverse beauty brands to cater to the needs of their diverse customer bases.
3. Marketing and Branding - Marketing teams can play a large role in rebranding efforts to better align with diverse audiences and provide representation in advertising and brand messaging.
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