Pendants the First Step Toward Ownership
Going Like Sixty — December 14, 2007 — Autos
References: luxist
Imitation wealth on a keyring. If demand is any indicator, these are hot, hot, hot. The only style in stock is for the Audi. Forget getting your hand on Bentley, BMW, Ferarri, Jag, Lambo, Maserati, Mercedes, Porshce, or Rolls Royce logos before Christmas. Sterling silver, or sterling with white gold, or pure platinum from $130 and up.
Implications - These auto logo key chains are an example of any company's ability to expand beyond their initial industry and into other innovations, solidifying their status as an iconic brand. This can be achieved through persistence and a deep understanding of your target demographic, as is exemplified by this company's idea to extend auto logos onto car accessories like keys.
Implications - These auto logo key chains are an example of any company's ability to expand beyond their initial industry and into other innovations, solidifying their status as an iconic brand. This can be achieved through persistence and a deep understanding of your target demographic, as is exemplified by this company's idea to extend auto logos onto car accessories like keys.
Trend Themes
1. Imitation Wealth Keychains - Opportunity for luxury brands to create keychains with their logos to cater to the demand for imitation wealth.
2. Expanding Beyond the Initial Industry - Companies can explore new innovations and extend their brand by offering products outside their traditional industry, like auto logo keychains.
3. Targeting Iconic Status - Creating unique and iconic products, such as auto logo keychains, can solidify a brand's status in the market.
Industry Implications
1. Luxury Automotive - Luxury automobile brands can capitalize on the demand for auto logo keychains to cater to their affluent customer base.
2. Fashion Accessories - The fashion accessories industry can benefit from introducing luxury logo keychains as a trendy and aspirational accessory.
3. Gift and Souvenir - The gift and souvenir industry can offer auto logo keychains as an appealing memento, allowing customers to show off their favorite luxury brands.
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