Vacheron Constantin Creates Luxurious Watches for the Chinese New Year
Vasiliki Marapas — November 5, 2014 — Fashion
References: vacheron-constantin & luxuo
Vacheron Constantin celebrates the Chinese zodiac with his luxurious watches. 2015 marks the Year of the Goat, a creature that is lauded for its creative spirit and charming nature. The Goat will surpass the Horse on Chinese New Year (February 19, 2015).
Those who are interested in the Chinese zodiac can pick up one of two limited-edition watches. The first is a platinum timepiece with a dark blue alligator strap, while the other is fashioned with gold, and features a dark brown alligator strap. An engraved goat is on the center of the watch face, guarded by a sapphire crystal case, and surrounded by a traditional Chinese leaf motif, etched directly onto the dial.
In terms of technical details, the watch features a Calibre 2460 G4 mechanical, self-winding movement and a 40-hour power reserve.
Those who are interested in the Chinese zodiac can pick up one of two limited-edition watches. The first is a platinum timepiece with a dark blue alligator strap, while the other is fashioned with gold, and features a dark brown alligator strap. An engraved goat is on the center of the watch face, guarded by a sapphire crystal case, and surrounded by a traditional Chinese leaf motif, etched directly onto the dial.
In terms of technical details, the watch features a Calibre 2460 G4 mechanical, self-winding movement and a 40-hour power reserve.
Trend Themes
1. Luxury Zodiac Timepieces - The trend of luxury timepieces inspired by the Chinese zodiac presents an opportunity for watch brands to tap into the cultural significance and appeal to a niche market.
2. Limited-edition Watches - The trend of limited-edition watches designed for special occasions creates a sense of exclusivity and collectability, appealing to collectors and enthusiasts.
3. Cultural Heritage-inspired Designs - The trend of incorporating traditional Chinese motifs and symbols in watch designs opens up opportunities for brands to explore other cultural themes and cater to diverse markets.
Industry Implications
1. Luxury Watches - The luxury watch industry can leverage the trend of zodiac-inspired timepieces to create unique products and expand their customer base.
2. Collectibles - The trend of limited-edition watches presents an opportunity for the collectibles industry to attract investors and collectors seeking rare and valuable timepieces.
3. Cultural Merchandise - The trend of cultural heritage-inspired watch designs provides an opportunity for the cultural merchandise industry to offer products that celebrate different traditions and heritage.
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