Parámetro Studio Curates a Luxurious Brand Identity for MONAT
Kalin Ned — September 3, 2019 — Art & Design
References: parametro.studio & behance.net
Sometimes the luxurious brand identity can make the difference to whether consumers opt-in or out of your services. MONAT is a luxury real estate developer that specializes in “beach-front and paradise properties.” Wanting to be ahead of its competitors, the business commissioned Monterrey-based Parámetro Studio to curate a luxurious brand identity that will capture consumer attention and will assure people of MONAT’s capabilities in the field.
To communicate an exuberant and elevated aesthetic, the creative design studio focuses on a “color palette reminiscent of gorgeous sunsets at the beach.” In an attempt to extend the ethos of the tranquil and heavenly environment of the beach, MONAT’s luxurious brand identity also features paradisiacal images that are interwoven in the marketing materials for the complete elevation of experience.
To communicate an exuberant and elevated aesthetic, the creative design studio focuses on a “color palette reminiscent of gorgeous sunsets at the beach.” In an attempt to extend the ethos of the tranquil and heavenly environment of the beach, MONAT’s luxurious brand identity also features paradisiacal images that are interwoven in the marketing materials for the complete elevation of experience.
Trend Themes
1. Luxury Branding - Disruptive innovation opportunities for luxury brands to differentiate themselves through curated brand identities that capture consumer attention and convey capabilities.
2. Beach-front Real Estate - Disruptive innovation opportunities for real estate developers to specialize in beach-front properties and create unique and luxurious experiences for consumers.
3. Elevated Aesthetics - Disruptive innovation opportunities for creative design studios to use color palettes and images that evoke a sense of luxury and elevate brand experiences.
Industry Implications
1. Luxury Real Estate - Disruptive innovation opportunities for luxury real estate developers to curate brand identities that resonate with consumers and showcase their unique offerings.
2. Creative Design - Disruptive innovation opportunities for creative design studios to explore new ways of visually representing luxury and creating immersive brand experiences.
3. Marketing and Advertising - Disruptive innovation opportunities for marketing and advertising agencies to develop strategies that effectively communicate the luxurious and paradisiacal aspects of brands like MONAT.
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