Coach Partners with YETI OUT for Exclusive Pre-Fall Collection
References: ca.coach & highsnobiety
This luxe streetwear presentation, aptly dubbed 'Coach Lights Up Shanghai,' is the high fashion label's first runway show in China. For its inaugural debut — both for the brand and its Pre-Fall 2019 collection, Coach tapped some notable Shanghai-based creatives. This strategic move ultimately provides something familiar for attendees to latch onto as the luxe streetwear styles are presented. Moreover, it is also a celebration of local culture.
One of the more notable collaborations is with "music collective and nascent apparel line YETI OUT" who contributed with a bespoke graphic of a smiley face.
Naturally, Coach's luxe streetwear presentation incorporated some motifs of American culture, in order to build an international brand presence. This is reflected in the "1970s-era New York City street" backdrop and the inherent inspirations derived from the glam rock aesthetic.
One of the more notable collaborations is with "music collective and nascent apparel line YETI OUT" who contributed with a bespoke graphic of a smiley face.
Naturally, Coach's luxe streetwear presentation incorporated some motifs of American culture, in order to build an international brand presence. This is reflected in the "1970s-era New York City street" backdrop and the inherent inspirations derived from the glam rock aesthetic.
Trend Themes
1. Luxe Streetwear - Disruptive innovation opportunity: Integrating high fashion with streetwear to create a new genre of luxury clothing.
2. Fashion Collaborations - Disruptive innovation opportunity: Partnering with creative entities to infuse unique elements into high fashion collections.
3. Cultural Celebration - Disruptive innovation opportunity: Embracing local culture to create meaningful connections with target markets and expand brand reach.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Redefining traditional fashion boundaries through unconventional collaborations and style influences.
2. Luxury Goods - Disruptive innovation opportunity: Diversifying luxury offerings by incorporating streetwear elements and targeting a younger consumer base.
3. Music and Apparel - Disruptive innovation opportunity: Creating symbiotic partnerships between music collectives and fashion brands to explore new creative expressions.
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