Lush's Shark Fin Soap Supports a Good Cause
Ellen Smith — August 18, 2018 — Fashion
Brands get just as excited about Shark Week as consumers do and Lush's shark fin soap solidifies this.
Perfect for those looking to add an element of fright to their bathroom routines, this soap comes equipped with a tiny shark fin that's sure to entice one's house guests. The electric blue product arrives with a grey fin placed in the middle, giving the appearance that a shark is lurking near the surface of the water. In addition to the aesthetics, this product features a lavender-lime scent and comes equipped with skin-softening ingredients to leave one's hands feeling fresh.
100% of the proceeds of this product support the Rob Stewart Foundation, which protects sharks and the oceans.
Image Credit: Lush cosmetics via Instagram @lushcosmetics
Perfect for those looking to add an element of fright to their bathroom routines, this soap comes equipped with a tiny shark fin that's sure to entice one's house guests. The electric blue product arrives with a grey fin placed in the middle, giving the appearance that a shark is lurking near the surface of the water. In addition to the aesthetics, this product features a lavender-lime scent and comes equipped with skin-softening ingredients to leave one's hands feeling fresh.
100% of the proceeds of this product support the Rob Stewart Foundation, which protects sharks and the oceans.
Image Credit: Lush cosmetics via Instagram @lushcosmetics
Trend Themes
1. Shark-themed Products - Opportunity for brands to create a range of shark-themed products to cater to the growing consumer interest in shark conservation and Shark Week.
2. Eco-friendly Bath Products - Innovation potential for bath product companies to develop eco-friendly formulas or packaging that align with consumer desire for sustainable and ethical products.
3. Cause-driven Marketing - Brands can leverage cause-driven marketing opportunities to support non-profit organizations or foundations, connecting with socially-conscious consumers.
Industry Implications
1. Beauty and Personal Care - Beauty brands can tap into the trend by creating shark-themed bath products and donating a portion of proceeds to marine conservation.
2. Charitable Organizations and Foundations - Non-profit organizations focused on shark conservation can collaborate with brands to create cause-related products and raise funds for their initiatives.
3. Sustainable Packaging - Companies specializing in sustainable packaging solutions can offer innovative options to bath product brands looking to meet consumer demand for eco-friendly packaging.
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