New Balance Unveils a 550 Lunar New Year Collection
References: highsnobiety
New Balance unveils its new Lunar New Year collection that celebrates the upcoming festive time. The capsule is made up of the 550 sneaker model and it is made from a blend of leather and suede materials throughout the upper.
There are two 550s -- both of which are made in a neutral tone starting with a nude palette and another is an off-white with red accents. Following this are three versions of the 2002$ sneakers, which have casual tones starting with a grey and followed by a chocolate brown. The third deconstructed look is similar to that of its Protection Pack in a purple look before the collection is rounded out by a nude and red 574 shoe and a grey 9060 sneaker.
Image Credit: atmos
There are two 550s -- both of which are made in a neutral tone starting with a nude palette and another is an off-white with red accents. Following this are three versions of the 2002$ sneakers, which have casual tones starting with a grey and followed by a chocolate brown. The third deconstructed look is similar to that of its Protection Pack in a purple look before the collection is rounded out by a nude and red 574 shoe and a grey 9060 sneaker.
Image Credit: atmos
Trend Themes
1. Lunar New Year Footwear Collection - Opportunity to capitalize on festive occasions and cultural celebrations with special edition products
2. Blend of Leather and Suede Materials - Innovative material combinations can create unique product offerings and enhance material performance
3. Neutral and Casual Color Palettes - Meeting customer preferences for versatile and low-key products that can be worn in various settings
Industry Implications
1. Footwear Industry - Opportunity to introduce periodic themes and special editions to engage customers and create buzz
2. Fashion Industry - Leveraging unique material combinations and trendy color schemes to create a competitive edge in the crowded marketplace
3. Retail Industry - Using limited edition collections to create in-store and online experiences that attract customers and increase sales
1.9
Score
Popularity
Activity
Freshness
